Global Communication Revamp
Laisser une chance à l’imprévu
Partouche was looking for a new communication approach to create a new brand territory.
Far from the usual glittering images of casinos, the brand was seeking something popular, something that would make its casinos a real alternative to the classic Saturday night pleasures.
#Strategy #BrandTerritory #Manifesto #Keyvisuals #CommercialScripts
Agency | Orès
Copywriter | Clément Bonfils