First Communication Campaign
Faire comprendre plutôt que faire croire

Onatera is a pure player, selling only natural healthy products.

On this market, to be green is the ultimate argument. We advised Onatera not to join the who-is-the-greenest marketing competition but, instead, stand as the educational brand with great know-how.

With this approach, a new brand purpose evolved: Onatera, the brand that doesn’t want you to believe but to understand.

Agency | Orès
Copywriter | Clément Bonfils
Artistic Director | Lucas Bonfils