Global Communication Revamp
Laisser une chance à l’imprévu

Partouche was looking for a new communication approach to create a new brand territory.

Far from the usual glittering images of casinos, the brand was seeking something popular, something that would make its casinos a real alternative to the classic Saturday night pleasures.

#Strategy #BrandTerritory #Manifesto #Keyvisuals #CommercialScripts

Agency | Orès
Copywriter | Clément Bonfils

First Communication Campaign
Faire comprendre plutôt que faire croire

Onatera is a pure player, selling only natural healthy products.

On this market, to be green is the ultimate argument. We advised Onatera not to join the who-is-the-greenest marketing competition but, instead, stand as the educational brand with great know-how.

With this approach, a new brand purpose evolved: Onatera, the brand that doesn’t want you to believe but to understand.

Agency | Orès
Copywriter | Clément Bonfils
Artistic Director | Lucas Bonfils

Paris subway campaign

As one of the first players on the market of home-massage companies, the English brand Urban Massage needed catchy and original copywriting to penetrate the French market. We did their very first subway campaign in Paris.

Agency | Motion Shelter
Copywriter | Clément Bonfils
Creative Producer | Lucas Bonfils

Global Communication
Cap 2025 : Écoresponsable donc performant

To illustrate there goal to fully achieve there ecological transition by 2025, Breger wanted to communicate about their unique vision of truck shipping.

To do so, we created a new brand territory based on ecology as a source of performance in itself. More than vehicles and pallets, tomorrow’s transport has to capitalize on organization, networking and responsible behaviors.

#Strategy #BrandTerritory #Manifesto #Keyvisuals

Copywriter | Clément Bonfils
Artistic Director | Lucas Bonfils

Sigfox Connect Event Promotion

IoT is the internet of things. It is innovative systems that help to data drive industries and services.

To promote their annual event in Singapore, we created key-visuals explaining, with few words, what a life without IoT would look like.

Agency | Motion Shelter
Copywriter | Clément Bonfils
Artistic Director | Marine Corson

Pooping is Healthy, and Miralax can help

For Miralax, we created a fun key visual targeting people with digestive issues, emphasizing that only eating fruit and vegetables will not do the trick. 

Agency | Motion Shelter
Copywriter | Clément Bonfils
3D Artist | Pierre-Henri Evrard
Creative Producer | Lucas Bonfils